The Social Media Sweet Spot

Now that you're familiar with my backstory let's delve into the world of social media.

You're here today on this website or blog because you're seeking a solution to a problem or want to expand your knowledge about social media. Well, let's get right into it.

When it comes to social media, it's common to feel overwhelmed, needing help knowing where to start or which platform to use. You see others using Instagram, Facebook, and more and feel pressured to be present everywhere. Here's the good news: it's better to focus on one platform than trying to be on all of them simultaneously. By focusing on one, you can avoid burnout and better understand your audience's engagement. Let's begin with Instagram, where everyone seems to be. I always emphasize to my clients that interaction is more important than the number of likes or followers.

Why? Because building a community is key. It's better to have a loyal group of 10 people consistently interacting with your posts than 100 followers who only check in occasionally. Quality over quantity, right? Of course, having a large following sound appealing, but engaging with your smaller audience first is essential, as they are more likely to become your clients in the long run.