Let’s craft a call to action, baby steps.
Alright, let's break this down like we're making a sandwich!
Using actionable verbs: Imagine you want your friend to pass the bread. Instead of just saying "bread", you'd say "pass the bread", right? That's because "pass" is an action word. It tells your friend what to do. In the same way, using words like "buy", "click", or "see" on the internet tells people precisely what you want them to do.
Keeping it short and direct: Just like you wouldn't want a sandwich that's too big to bite into, you want your Call to Action to be manageable. If you say, "If you don't mind, could you maybe pass that bread?" your friend might eat it all before you even finish asking! Instead, "pass the bread, please" is quick and to the point.
Providing a clear benefit for the user: Now, imagine telling your friend, "If you pass the bread, there's jam on the table!" This gives them a reason to pass it. Similarly, when you're asking people on the internet to do something, you want to tell them the yummy part — what's in it for them.
